Privacy Policy & Cookies
Privacy Policy
View our privacy policy here
Further Information
If you have any questions which you feel have not been answered by this Privacy Statement, please do not hesitate in contacting us by email at dpo@iconichotelsresorts.com or in writing to the General Manager, The Chelsea Townhouse, Chelsea, London, SW3 2RJ.
About Cookies
As part of the new European Union privacy protection laws we are required to inform you when we use tracking features called 'cookies' on our website.
What Is A Cookie?
A cookie is a small amount of data that a website places on your computer.
Why Do Websites Use Cookies?
Web pages have no memory. If you are surfing from page to page within a website, you will not be recognised as the same user across pages. Cookies enable your browser to be recognised by the website. So cookies are mainly used to remember the choices you have made – choices such as the language you prefer and the currency you use. They will also make sure you are recognised when you return to a website.
Do All Cookies Do The Same Thing?
No, there are different types of cookies and different ways of using them. Cookies can be categorised according to their function, their lifespan and according to who places them on a website.
How Does The Chelsea Townhouse Use Cookies?
Our website uses the following types of cookie:
▪ Technical cookies: We try to give our visitors an advanced and user-friendly website that adapts automatically to their needs and wishes. To achieve this, we use technical cookies to show you our website, to make it function correctly. These technical cookies are absolutely necessary for our website to function properly.
▪ Functional cookies: We also use functional cookies to remember your preferences and to help you to use our website efficiently and effectively, for example by remembering your preferred currency and language, your searches and the accommodation you viewed earlier. These functional cookies are not strictly necessary for the functioning of our website, but they add functionality for you and enhance your experience.
▪ Analytics cookies: We use these cookies to gain insight into how our visitors use the website, to find out what works and what doesn’t, to optimise and improve our website and to ensure we continue to be interesting and relevant. The data we gather includes which web pages you have viewed, which referring/exit pages you have entered and left from, which platform type you have used, date and time stamp information and details such as the number of clicks you make on a given page, your mouse movements and scrolling activity, the search words you use and the text you type while using our website. We also make use of analytics cookies as part of our online advertising campaigns to learn how users interact with our website after they have been shown an online advertisement, which may include advertisements on third-party websites. We will not know who you are, and only obtain anonymous data.
▪ Commercial cookies: We use these to show you The Chelsea Townhouse advertisements on other websites. This is called “retargeting” and it aims to be based on your browsing activities on our website, such as the destinations you’ve been searching for, the accommodation you have viewed and the prices you have been shown.
How Long Do The Chelsea Townhouse Cookies Stay Active?
The cookies we use have varying lifespans. The maximum lifespan we set on some of them is five years from your last visit to our website. You can erase all cookies from your browser any time you want to.
How Can You Recognise The Chelsea Townhouse Cookies?
You can find our cookies in your browser settings.
Does The Chelsea Townhouse Use Third-Party Cookies?
Yes, The Chelsea Townhouse uses the services of trusted and recognised online advertising and marketing companies. The Chelsea Townhouse may also use third-party providers for analytical purposes. To enable their services, these companies need to place cookies.
The providers we use are committed to building consumer awareness and establishing responsible business and data management practices and standards.
When it comes to online advertising and marketing companies, we strive to only work with companies that are members of the Network Advertising Initiative (NAI) and/or the Interactive Advertising Bureau (IAB). Members of NAI and IAB adhere to industry standards and codes of conduct. NAI and IAB members allow you to opt out of the behavioural advertising. Visit www.networkadvertising.org andwww.youronlinechoices.com to identify the NAI members that may have placed an advertising cookie file on your computer. To opt out of an NAI or IAB member’s behavioural advertising programme, simply check the box that corresponds to the company from which you wish to opt out.
In order to control the collection of data for analytical purposes by Google Analytics, you may want to visit the following link: Google Analytics Opt-out Browser Add-on.
Who Has Access To The Chelsea Townhouse Cookie Data?
Only The Chelsea Townhouse has access to The Chelsea Townhouse cookies. Cookies placed by third parties can be accessed by these third parties.
How Can You Manage Your Cookie Preferences?
Using your browser settings in, for example, Internet Explorer, Safari, Firefox or Chrome, you can set which cookies to accept and which to reject. Where you find these settings depends on which browser you use. Use the “Help” function in your browser to locate the settings you need.
If you choose not to accept certain cookies, you may not be able to use some functions on our website. And opting out of an online advertising network does not mean that you will no longer receive or be subject to online advertising or marketing analysis. It means that the network from which you opted out will no longer deliver ads tailored to your web preferences and browsing patterns.
Does The Chelsea Townhouse Use Web Beacons?
As well as using cookies, The Chelsea Townhouse sometimes uses web beacons. A web beacon is a tiny graphic image of just one pixel that’s delivered to your computer either as part of a web page request or in an HTML email message. Either directly or through service providers, we use these pixels as part of our online advertisements either on our website or on third-party websites to learn whether a user who is being shown an online advertisement also makes a reservation; to track conversion with partner websites and to analyse the traffic patterns of users to optimise the services we bring to you.